High Performance Cardio Equipment
Founded in 2001, Octane Fitness is dedicated to making high-end elliptical machines. Since their inception, the company has been developing new breakthroughs in workout technology that make their machines stand out from others in the industry. Aside from ellipticals, they also offer a wide range of rowers and bikes. Their mission is to create dynamic and high-performance cardio equipment that customers can rely on to fuel their lives.
Octane came to us in need of a brand and website refresh. Their current site was dated and needed restructuring. We provided them with an updated site map and design to better showcase their products, added more content, and utilized WooCommerce to help improve the user experience. We also made some major updates to product pages which helped present information more clearly, specifically in relation to product features and specs.
What We Did
Site Mapping
WordPress Design & Development
Content Migration
Content Strategy
Technical SEO
Industry
Health and Fitness
eCommerce
Branding Elements
During the design process, there were a few important factors we needed to keep in mind. One of those being versatile brand elements that could be utilized outside of the website. The client wanted to be able to showcase new design elements and lifestyle messaging through social media, trade show banners, and print advertisements.
Octane Fitness Website Rebuild
Once the brand was updated and ready to go, we then transitioned into the development phase. We structured Octane’s new site in a way that would grab the user’s attention from the moment they landed on the home page and guide them seamlessly into the product pages and eventually to checkout. We also streamlined their utility pages, like support and service, to create a more cohesive look and feel.
Contact Matchbox Design Group Today!
If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.